Pay Per Click (PPC)
“Right Now: Pay Per Click Strategies To Connect You With New Customers Today.
PPC (Pay Per Click) is not only an excellent method for getting ‘right now’ results to either launch your business or bring new business in the door, but also an effective and profitable ongoing strategy when implemented properly. With a PPC campaign, you pay each time someone clicks on your ad. Your ads are displayed based upon ‘keywords’, the search terms that potential customers enter in to Google and other search engines.
At LWC, we carefully research the keywords that will result in your ads being displayed to the right customers, then we use tracking codes placed on your site to find which keywords are not only driving traffic, but resulting in conversions. This information allows us to drop keywords that are ineffective, while adjusting bidding on others to maximize ROI.
Because we target local searches only, PPC can be especially effective for your business. Local searches are far more likely than non-local to result in a sale. We’re able to not only display the link to your website to people searching for your product or service, but show them the location of your business as well as customer reviews, which are proven to build trust and make it far more likely that these potential customers will choose to do business with you. Due to quick implementation, concrete results can be achieved in a very short time frame compared to other strategies, often resulting in noticeably increased leads and new business in the span of only a few days.
In addition, we can also perform A/B split testing, creating multiple landing pages for each ad to see which performs the best. This not only takes the guesswork out of site content, but does so very quickly. Often meaningful results can be acquired in days, as opposed to weeks or months for SEO strategies.
It is vital to understand that PPC is not a ‘set and forget’ strategy. Ad campaigns must be constantly monitored to remain as profitable as possible. The internet changes rapidly, and what was a popular search two months ago may be fading in to obscurity now, only to be replaced by something else. Also competition for your keywords will likely change the most cost-effective bids on a continual basis. Without proper metrics and monitoring, a profitable campaign can very quickly become a money pit.
All of this is of course time consuming. Time that you as the business owner don’t have. At LWC, we not only create your PPC campaign but perform ongoing monitoring and adjusting of your campaign to see that it remains effective, producing the highest possible return on your investment.
And the best part is, we pay for ourselves by driving more customers and increasing your bottom line. Our PPC services don’t cost money, they make money.
Have an existing Adwords account? Contact us for a FREE review.
We offer a full range of web optimization techniques to grow your business, both now and for the future. Talk to us about a comprehensive, ROI-focused strategy.
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