The Problem
Brookfield Contractor had very low monthly traffic and even fewer converting customers. They were also facing stiff competition as there were many higher-ranking roofing companies servicing their primary locations.
Our Solution
They needed a better website and a fresh SEO strategy, so our team of web developers and SEO experts built a new site using WordPress. Their previous site had been built using Weebly, which isn’t quite as SEO friendly as WordPress. Our SEO strategy included creating unique content for organic search, conducting on-page optimization, improving backend optimization for SEO, and using compressed images to improve the website’s speed. We made the website’s structure more search-engine friendly by bringing the Services page closer to the Home page through a drill-down menu. We then edited and submitted the XML sitemap of the improved website. The result was a significant increase in their search impressions and conversion rates. Within the first 3 months, they were averaging eight roofing jobs a month. They continued to grow, as we kept working on their backend and adding optimized pages.
About Brookfield Contractor
Brookfield Contractor provides local roofing services to the businesses and homeowners of Brookfield and Waukesha, Wisconsin. They also service the surrounding cities, including Wauwatosa, New Berlin, Pewaukee, Sussex, and Wales.