SOCIAL MEDIA MARKETING
Connect, Listen, and Grow
Connect with your target audience to accelerate your business growth
People are connecting more and more through social media. This is where the conversations are happening, and where information is being exchanged. Your business needs to be part of that conversation.
By engaging with your market through social media channels, you’ll be opening a dialogue with an endless supply of potential new customers, as well as leveraging existing ones. You’ll be an integral part of the conversation, which will keep your business top-of-mind in your online community. Social media gives you a clear and proper understanding of your market. It’s the most cost-effective way to increase brand awareness and audience engagement.
At LWC, we connect with your target audience through social media interactions. We increase brand awareness by establishing accounts on all major social media networks where we’ll share intriguing content to engage your potential customers.
Our Social Media Marketing Process
Strategy and Planning
Most local businesses now understand the exposure that social media can bring to their business. However, many businesses completely overlook the fact that they need a carefully constructed social media marketing plan to reap the maximum benefits. Our experts construct a results-driven social media marketing strategy and then convert it into an actionable plan to achieve the desired outcome. Our goal isn’t just to give your business a presence on these platforms, but to engage your audience conversation in order to grow your customer base and increase your sales.
Page Optimization
We create interesting content that your audience loves to read and share. Our designers improve the look and feel of your social media pages to engage and retain your audience. Through effective content creation we give your visitors a compelling reason to keep coming back, and to share what they find.
Execution and Management
Successful execution of this plan requires the usage of popular social media platforms to their full advantage. We start by establishing your account on all major social media platforms and then build an editorial calendar to generate and post content regularly on your pages.
Monitoring and Engagement
‘Social listening’ is an often overlooked tool. You’re not the only one who is initiating conversations about your business, or your market. By using the latest tools, we ‘listen’ to what’s being said online in your area, and when your business, product or service gets mentioned we respond by engaging you in that conversation, often to add helpful commentary that will increase awareness of your business while building credibility and goodwill.
Influence and Outreach
The most followed social media accounts have a great deal of influence. A word or recommendation by the right party can catapult your business from relative obscurity to fame and fortune literally overnight. We reach out to these social media influencers wherever possible in order to increase the likelihood of an endorsement of your business, and the resulting possibility that public awareness of your business could go viral.
Performance Tracking
Keeping track of social media performance is essential to measure the impact of your social media marketing efforts. We examine the follower growth and monitor the user engagement. Our experts carefully analyze all the data to seek anomalies in audience behavior and irregularities in reach and interactions. We also track the mentions, likes, comments and shares metrics to measure the overall growth of your brand’s reputation.
Quantifying the effectiveness of your social media presence is essential to long-term success. We keep constant tabs on your company’s social media interactions and reactions, follow market trends and continually seek avenues to greater awareness of your brand. By being responsive to the conversations taking place online that affect your business and reputation, and by constantly reacting to changes in those conversations, we enable your social media presence to be an effective ongoing channel to business success.
SOCIAL PLATFORMS WE UTILIZE
