The Agency
other agencies copy.
We might be the last marketing agency you’ll ever need. At least that’s been the case for most of our partners. Why? Because in a fast-changing world with too many shiny objects, we’ve always kept them ahead of the curve.
Who are we?
A Milwaukee-based digital marketing company found by a former tradesman
Local Web Concepts has been helping businesses in the trades become prosperous since 2016.
When John DeGrazio started this agency after a decade in Wisconsin’s automotive & diesel industry, his mission was clear: serve the local trades with the same level of devotion and blue-collar grit as his former job.
Too many local businesses have had the same scarring experience. Burned by lead-gen scams. Or exploited by big-account agencies that won’t prioritize smaller budgets. We vowed to do things differently. To make first-class, result-based marketing accessible to the local trades.
That mission is our biggest driving force. It’s why we boast a 95% client retention rate. We still have many clients who’ve been with us from the very start.
Beyond the KPIs. Beyond the reports. Beyond the fancy marketing buzzwords. Genuine investment in the results that truly matter to our partners is why we’re still in business.
Meet John DeGrazio
In 2010, after winning a scholarship to work with the American Speed Association, John worked with one of Ohio’s top racing teams.
There, he started his career in the automotive industry before moving back to Wisconsin in 2012, where he worked as a car technician and branch manager for 6 years.
By 2016, he’d spent enough time in the trades to notice the same problem: most service businesses in Wisconsin did great work but had little growth to show for it.
LWC was created to solve that problem.
Who do we serve?
Our clients are local companies like yours: home services, automotive & diesel, roadside assistance, construction, tree care, and other local niches. We know these companies want to scale and drive more business.
To do that, they need a partner that thoroughly understands their market and is completely dedicated to their success. That’s why we’re here: to be the devoted experts that actually get it.
Many of our current partners started with us from ground zero. With barely any online presence. Some of them now own the largest websites in Wisconsin’s trades industry.
Our Values
Results
We focus on results that truly matter to your business—not vanity metrics.
Sure, marketing metrics help us refine our strategy, but at the end of the day, every tactic is geared toward landing your ideal clientele.
Transparency
We believe total transparency is key to achieving results—and avoiding disappointment.
Clients get a clear view of our process and strategy, so you know exactly what we’re doing to achieve your desired outcome.
Accountability
We hold ourselves accountable for long-term and short-term outcomes, treating your online channels—website and Google profile—as if they were our own.
Simplicity
Local companies usually don’t have dedicated or in-house marketing employees.
That’s why we take the burden off you by taking charge of what needs to be done and communicating in plain English.
Leadership & Development
We are a bunch of self-starters here at LWC.
Digital marketing is constantly shape-shifting. That’s why we invest a lot of time and effort to stay ahead of the curve.
Every team member is held to the highest standards, but we work hard to create an environment that allows them to meet those standards.
Priority service
You’ll work directly with our core team members. No interfacing through an all-too-busy or incompetent account manager.
We are passionate go-getters, and we show up every single time we’re needed.
Why choose 
At LWC, we prefer to know your business inside out. We do this to help you stand out in online channels saturated with competition. This and our proven methodologies are why we can promise and deliver significant results.
We crunched the numbers and discovered we’ve generated
527% ROI
for clients over the last 2 years.
Seems too good be true? We know it does.
But it’s hardly unusual for local businesses to generate this kind of marketing ROI if they know what they’re doing… or work with someone who does.
Local Web Concepts has consistently over-delivered on marketing campaigns. We‘re the experts. We’ll put you on the right track.
Get in touch today and let’s figure out how to grow your business.
What Clients Have Said About
Our SEO Services
“Went from worrying about next week, to being booked solid 2 months out. Quickly. Best money I’ve ever spent on my business. It has easily justified the fee every month, even the first one. Highly recommended.”
Philip Dieterich – Owner
Perfection Painting and Drywall
“Johnny has helped us out tremendously with his expertise in marketing and driving new customers to our business.”
Ben Costa – Owner
Costa Tree Service
