Milwaukee PPC Services

Milwaukee-advertising-company

Why hire this Milwaukee Pay-Per-Click agency?

Agencies don’t have the easiest time doing PPC for local businesses or professional services.

They may either pay exorbitant ad spend or settle for mediocre click-through rates. And we get it. Local keywords can be pretty competitive.

How we differ

We’ve been in the local PPC game for long, maybe too long. But that’s good for you. Because it means we’re actual experts at driving cost-effective PPC campaigns for high ROI.

We provide complete pay-per-click management. So you can sit back and watch us handle everything from setting up ad campaigns to creating content and building landing pages.

Our PPC Process

By targeting your ideal customers the right way, we’ll save you from high cost-per-clicks, low conversions, and generally wasteful advertising. But we like to show, not tell. So here’s how we will do it:

Review past data and set goals

Like most PPC professionals, results are what matter to us. But we care about the actual results—as in customers walking in or calling your business type of results. So we’ll analyze your historical data (if any) with this in mind. This includes your ad strategy, CPCs, conversion rates, and revenue.

We like to build campaigns around a client’s business instead of forcing a tested model to fit. Based on our review, we’ll define PPC goals that align with your objectives and project forecasts to help manage ad spend.

Set up tracking

We want a comprehensive and accurate view of what’s working and what’s not, as this is crucial to achieving ROI. So we’ll set up complete data tracking on the back-end.

This provides accurate data we need for optimization: your conversion rate, CPC, CPA, CTR, and ad spend.

Customize strategy based on audience research

Every successful PPC campaign depends on saying/showing the right things to your target audience. For this, we will dive deep into your ideal audience and use our findings to craft top-notch ad content that will make them convert.

Our PPC strategy optimizes every audience touch-point, from the SERPs to the landing pages.

Target locally and effectively

Local PPC campaigns often fail by targeting broader markets that couldn’t care less. We go deeper. As masters of local PPC in Wisconsin, we know just how lucrative hyper-local ad groups can be.

If you’re selling local products or services, we will optimize your PPC accounts only to reach people who should actually see your ads, in ways they can relate to. This might include often neglected tactics like mobile-first, weather triggers, and rich extensions.

Maximize and monitor bids

We committed to giving you fantastic ROI. So we will continuously tweak and iterate your campaigns to achieve cost-effective bids.

Analyze, report, optimize, scale

You will get monthly progress reports. As we analyze your campaigns’ performances, we will inform you of any necessary updates to your PPC accounts or strategy.

To achieve your broader business objectives, we will suggest improvements to expand your PPC success and capture more audiences.

Review past data and set goals

Like most PPC professionals, results are what matter to us. But we care about the actual results—as in customers walking in or calling your business type of results. So we’ll analyze your historical data (if any) with this in mind. This includes your ad strategy, CPCs, conversion rates, and revenue.

We like to build campaigns around a client’s business instead of forcing a tested model to fit. Based on our review, we’ll define PPC goals that align with your objectives and project forecasts to help manage ad spend.

Set up tracking

We want a comprehensive and accurate view of what’s working and what’s not, as this is crucial to achieving ROI. So we’ll set up complete data tracking on the back-end.

This provides accurate data we need for optimization: your conversion rate, CPC, CPA, CTR, and ad spend.

Customize strategy based on audience research

Every successful PPC campaign depends on saying/showing the right things to your target audience. For this, we will dive deep into your ideal audience and use our findings to craft top-notch ad content that will make them convert.

Our PPC strategy optimizes every audience touch-point, from the SERPs to the landing pages.

Target locally and effectively

Local PPC campaigns often fail by targeting broader markets that couldn’t care less. We go deeper. As masters of local PPC in Wisconsin, we know just how lucrative hyper-local ad groups can be.

If you’re selling local products or services, we will optimize your PPC accounts only to reach people who should actually see your ads, in ways they can relate to. This might include often neglected tactics like mobile-first, weather triggers, and rich extensions.

Maximize and monitor bids

We committed to giving you fantastic ROI. So we will continuously tweak and iterate your campaigns to achieve cost-effective bids.

Analyze, report, optimize, scale

You will get monthly progress reports. As we analyze your campaigns’ performances, we will inform you of any necessary updates to your PPC accounts or strategy.

To achieve your broader business objectives, we will suggest improvements to expand your PPC success and capture more audiences.

Want to know our prices?

PPC (Pay Per Click) is not only an excellent method for getting ‘right now’ results to either launch your business or bring new business in the door, but also an effective and profitable ongoing strategy when implemented properly.

Our custom PPC plans

Starting at

$600 / per month

Here’s how we arrive at the best PPC package for your business:

Understand your business goals

We’ll identify what your business is trying to achieve, both long and short-term. This information will guide us to a PPC strategy built around your desired outcomes.

Research your competitors and industry

The PPC market is shaped by what your competitors are doing and your local audience’s activity/interactions. We will analyze these to get a clear view of what must be done.

Align with your ad objectives

After reviewing your advertising strategy and objectives, our PPC experts will ensure we’re on track to meet your key ad goals.

Here’s what we do

  • Location-specific keyword strategy
  • In-depth competitor analysis
  • Thorough consumer research
  • Localized and performance-tested ad creatives
  • Strategic account structuring
  • Seasonally optimized campaigns
  • Dedicated local PPC team
  • Strategic ad campaign analysis
  • Comprehensive performance reports
  • Continuous bid optimization and management

But don’t take our word for it

Here’s what a PPC client had to say

“Went from worrying about next week, to being booked solid 2 months out. Quickly. Best money I’ve ever spent on my business. It has easily justified the fee every month, even the first one. Highly recommended.”

default-avatar

Philip Deiterich

Perfection Painting

We generate actual results
for our Milwaukee PPC clients

225%

Increase in calls

744

Leads in 4 months

Frequently Asked Questions about PPC

PPC (pay-per-click) is a type of online advertising where you, the advertiser pays a fee when someone clicks on your ad. These ads appear on websites, search engines, and social media platforms.

PPC does what most ads are meant to do: increase awareness and drive more customers to your business. But it’s even more effective than typical advertising, thanks to the following reasons:

  • It delivers significantly more return on investment (ROI) than other ad formats— billboards, magazines, etc. You only pay when someone clicks your ad, so you don’t even have to pay to rent the (search engine) space, like in the other ad formats.
  • It delivers fast results. PPC is the king of quick wins. While other marketing strategies, like social media or email, may take months or even years to deliver actual results, some PPC campaigns can generate sales in a few weeks!
  • It can drive massive results. When done right, PPC campaigns can be a game-changer for businesses. People who click on PPC ads are usually ready to buy. So, a carefully executed campaign can capture serious buyers in droves.
  • It’s easy to track. If your PPC campaigns are properly set up, you can track metrics like clicks and conversions to see what’s working and what’s not. You can also use A/B testing to tweak and improve different elements of your ad.

Are you a small or mid-sized business? Then you might expect to spend between $1000 and $10,000 monthly.

But PPC pricing varies largely as several factors—your company’s size, industry, competition, advertising platform, etc.—will determine your ad budget.

Your prices also depend on whether you manage PPC in-house or rely on an agency.

Agencies usually charge a percentage of your ad spend, but some might charge a flat monthly fee.

A lot goes into crafting a PPC budget that makes sense for your business. You should do the following, at least:

  • Define realistic goals. Are you targeting conversions or brand awareness? Whatever you do, set specific timeframes and numbers.
  • Determine how much traffic you will need to meet your specified goal. Don’t guess. Use conversion data from your previous PPC campaigns or just your site’s conversion rate (if you haven’t done PPC before).
  • Check your cost-per-click estimates. Cost-per-click is what it sounds like: what you pay each time someone clicks on your ad. Use data from your past PPC campaigns or Google Keyword Planner to check this.
  • This is a simplistic step, but you can determine the final budget by multiplying the traffic required by your average CPC.

You can contact our team if you need help determining the right PPC budget for your business.

Maybe. If you’re experienced and knowledgeable about PPC. Also, if you can invest the time required to set up, track, and manage campaigns (which is a lot).

Managing successful PPC campaigns is a full-time job that requires deep expertise. This is why companies hire a PPC specialist in-house or delegate to agencies.

Hiring in-house may not be cost-effective in the long run. For small to mid-sized businesses, a competent PPC employee’s salary might be a huge expense. In-house employees might need advanced software to do their job, so that’s another investment.

Agencies, on the other hand, are always equipped with cutting-edge software. They might also be cheaper than in-house employees, depending on the campaign type and budget.

Agencies are also often the best bet if you want guaranteed performance. They’ll adjust more easily if your business experiences sudden growth and you need more resources.

Our digital marketing expertise and consumer-led approach can help you land more of your dream customers