Google wants to show highly relevant local results to their users and that’s where we come in
Your potential customers are typing keywords in to Google to look for your product or service. We make sure these searches result in customers easily finding your site among the crowd, and clicking through to your site when they do.
We optimize your website as per SEO best practices to increase your visibility across all major search engines. And that’s not all; we optimize your website even further for local searches by including targeted local keywords and implementing cutting-edge local lead generation strategies.
When you work with us, you’ll not only get a beautiful site, but more importantly, a site that’s easy for your customers to find and that ultimately generates more business for you.
On-Page Keyword Optimization
Keywords are the terms that people type in to Google when they are looking for a product or service. For example, if someone is wanting to have collision damage to their car repaired, they might enter terms such as ‘dent repair’ or ‘collision repair’. These are relevant keywords that tell Google exactly what this person is looking for. Less effective terms that a small minority of people might use could be ‘fix my car’ or ‘I had an accident’. Terms such as these are seldom used and ineffective, as they are too generic and Google can’t really tell what they are looking for.
For Google to send the greatest possible number of customers to your site, your website needs to have relevant keywords – those keywords that tell Google clearly what the customer is searching for. We utilize various tools to find these keywords and implement them where they’ll be most effective, as well as analyze how much traffic each keyword is likely to generate. Our goal is to find and use the right keywords, resulting in the greatest possible traffic to your site, with the resultant increase in leads generated.
On-Page Keyword Optimization Process
We start with a ‘root keyword’ and pull-up a long list of keywords related to your industry. We filter out this list to select ‘top buying keywords’ for which your potential clients are likely to take action. These keywords are further analyzed and filtered based on their monthly search volumes and competitiveness.
Upon finalizing the keywords, we put together a list of all the pages on your website, and map keywords to individual pages. Keyword mapping is done to evaluate which keywords apply to which pages so that you aren’t targeting keywords redundantly. Keyword mapping also guides site navigation and the rest of the keyword optimization process.
Now, it’s just a matter of implementing these keywords to your site. But hold on – there’s more. We don’t just add keywords within various elements of your site, we ensure that the keywords sync well with your content and fit in as naturally as possible. We also write compelling titles and descriptions to improve your click-through rate (CTR) in search engine results.
Technical SEO Audit
You see, Google will penalize your site for what’s known as keyword-spamming; stuffing each page with keywords in an attempt to attract the attention of search engines. Overusing keywords, or using them in a way that doesn’t naturally flow with the content, can result in your site being buried on page 30 of the results, rather than being on page one where it belongs. In addition to all of the above, we perform a technical SEO Audit of your website to identify and mark any errors that search engines may be experiencing while crawling your site. It’s a detailed report of your website’s technical performance on the web and it can be vital to your success. Remember, Google wants people to find what they are looking for, without wasting their time. so errors such as these can cause Google and other search engines to ignore your site.
Website Performance Audit
For example, if your website is blocked through a specific file (robots.txt for example), your site will not be indexed by search engines. In the technical SEO audit, we report errors such as these which can be easily fixed in order to increase your site’s visibility in search engines and enhance it’s performance across all browsers, devices and operating systems.
Website Structure Optimization
Your site’s structure tells search engines like Google which pages are most relevant to your visitors. By optimizing your site’s structure, we make it easier for search engines to crawl your website and associate keywords with each page. When search engines understand your site well, you get higher rankings, which results in more sales.
Prioritization & Implementation
Once your site is analyzed completely, we give you a timeline and start working. We prioritize those improvements which generate the greatest impact and are most likely to result in increased business.
Website Content Optimization
Search engine algorithms get smarter all the time. In the early days of SEO, search engines couldn’t distinguish good content from bad. This resulted in now-outdated techniques such as keyword stuffing, as well as a lot of poorly written content that was virtually useless to the reader. Much has changed, however. Today, search engines ‘read’ as well as you or I do. They can distinguish good content from bad, and will rank sites higher for content that’s engaging, relevant and reads well. In short, if your visitors like your content, so will Google. In some ways, this simplifies the task of creating good content. Good content is defined as what your visitors need; well-organized, relevant information that answers their questions efficiently, packaged in an intuitive navigation interface that makes what they are looking for easy to find. Of course, various SEO factors are still highly important, such as keyword relevance, keyword density, and keyword prominence. We put our extensive experience to work for you in this context, making sure that your content reads well for your visitors while at the same time helping Google and other search engines to easily determine that your site is the best option for the keywords your potential customers are searching fo
Optimized Website Content
In addition, properly formatted and well-written metadata is essential. While search engines can ‘read’ your site copy, they can’t see your images. In these cases, the right descriptions, tags and file names are essential. While visitors don’t see this metadata, Google does and will rank your site higher if this data matches well with your site content, showing search engines that your site will provide all the information, in both words and pictures, that your potential customers are looking for.
The juggling act is taken one step farther with page and post headings. While it can often be crucial to place keywords here, we also strive to create catchy titles and tag lines that will grab the attention of your visitors.
Finally, internal links within your site need to make sense to Google, as it will ‘crawl’ those links, making sure that the content they lead to is relevant to the place where the link itself appears.
At LWC, we take all of these factors in to account when editing or creating your site content, to be sure that not only will visiting your site be a very positive experience for your customers, resulting in more leads and return visits, but also will be extremely Search Engine Friendly, leading to a high ranking for your site by Google and other search engines