The Client – A 24-hour emergency towing service in West and Southeast Milwaukee
The Ask
Brookfield Towing needed a highly competitive search presence to attract more leads and challenge established competitors.
Being a service-based business, this meant ranking in the top 3 search positions for high-intent keywords in at least three cities.
The client was also open to using a PPC campaign to capture more business.
What We Did
Keyword Research
We conducted careful keyword research, going for high-intent/money keywords and targeting the cities of West Allis, Brookfield, Wauwatosa, Hales Corners, and New Berlin.
Our keyword strategy was also built off of some competitor analysis—we incorporated some of the competition’s winning keywords and identified missed opportunities.
SEO and Website Optimization
Following a comprehensive website audit and technical fixes (slow JavaScript files, heavy media etc), we analyzed and optimized the site’s link profile, opting for more sites within the client’s industry and related verticals.
We replaced the existing content with content that was keyword-optimized and highly targeted to Brookfield Towing’s ideal customers.
Website Design
The website needed city and service pages for the best chance of ranking for the target keywords in multiple cities.
The client agreed to build out these pages and redesign the site. Consequently, we made significant changes to the UI and added pages for the different types of towing and roadside assistance services.
We also built the city pages and added a comprehensive but short quote form.
PPC
Our PPC research identified optimal paid keywords based on search frequency, target demographics, competitors’ bids, and missed opportunities. The campaign was device-segmented, but with a larger focus on mobile users.
GBP Optimization
We improved the client’s Google listing, adding more services, better pictures, and optimizing the description with keywords.
We also updated their local citations and built several more across niche sites and listings.
The Results
Having initially struggled to rank on the first SERP and get more customers, Brookfield Towing has been ranking consistently at the No. 1 position for high-intent keywords across 3 cities, thanks to our strategy.
The site generated an average of 75 leads per month prior to our optimization. Within 3 months, this number jumped by 233%.
The client continues to rely on our SEO expertise, and as at the time this was published, Brookfield Towing ranks in the top 3 positions for money keywords across 5 cities.
